Like me, it seems that many people aren't quite sure when to use "its" or "it's". Quite frankly, when one is zipping along on the keyboard, blogging or typing a letter, it's very easy to become confused!
It's with an apostrophe:
The only time "it's" (with an apostrophe) is needed is when the words "it" and "is" (or "has") are being contracted. ("It's" = "It is" or "It has.")
Its without an apostrophe:
The word "its" signifies possession, and needs no apostrophe. (Nor do these words need one: yours, his, hers, theirs, and ours.) Perhaps the confusion stems from the fact that the apostrophe is used to show possession by a noun, as in "the flower's petals."
There ya go! If you ever become confused again, simply type "does it's need an apostrophe" in your google toolbar!
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